Sportradar Launches FanID Connecting Rightsholders and Brands with Sports Fans in a Post-Cookie Worl
Sportradar FanID features first data clean room for sports industry, delivers personalized marketing at scale
ST. GALLEN, Switzerland, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) today announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalized fan engagement in a post-third-party cookie world.
Sportradar is well positioned to provide this solution to brands and rightsholders by leveraging the power of its vast network of global clients and partners. Together with the company’s unparalleled data coverage and sophisticated advertising technology, it can deliver sports fan insights that are deeper and more contextually relevant for such companies to monetize against.
The anticipated removal of third-party cookies in 2024 is compelling marketers to find alternative methods for collecting and leveraging data to connect with consumers. Sportradar’s data clean room addresses this challenge for the sports industry, allowing multiple parties to collaborate on first-party datasets. Created using confidential cloud computing technology, it provides a secure and privacy compliant way to reach sports fans at scale.
Sportradar FanID benefits rightsholders by providing a greater understanding of fans’ interests and purchase intent, while enhancing the value they provide sponsors. For brands, Sportradar FanID facilitates scalable, direct engagement with fans through personalized, timely and relevant ads.
The Sportradar FanID process includes:
1. Data Collection: Rightsholders and brands embed interactive tools into their digital channels to capture first-party data.
2. Data Connection: Collected data sets are shared in the data clean room to create comprehensive and anonymized fan profiles.
3. Data Activation: Leveraging proprietary marketing activation technology, relevant and personalized digital advertising content is served on a one-to-one basis.
4. Data Orchestration: Content is delivered to fans at the right time and through the best channel with effectiveness measured.
Rainer Geier, EVP, Fan Engagement at Sportradar, said: “The crumbling of the third-party cookie represents a significant opportunity for rightsholders and brands to gain a greater understanding of fans, while also enabling more efficient and seamless delivery of digital advertising content.
“We are the industry leader and partner to many clients around the world, which has allowed us to gather the most comprehensive understanding of fan behaviour and insights. Sportradar FanID is an example of how we are extending our innovative capabilities, and it will serve as a catalyst for further product innovation and increased monetization potential.”
For further information and a video presentation, please visit: https://sportradar.com/media-tech/fanid/
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Sportradar Contacts
Press Contact:
Sandra Lee
press@sportradar.com
Investor Relations Contact:
Jim Bombassei
Christin Armacost, CFA
Investor.relations@sportradar.com
- HEINEKEN与Blue Yonder合作提升需求规划
- 农发行在资兴:以金融画笔绘就资兴美卷
- 钱大妈“荔枝专线”发车,助力阳江妃子笑“鲜”达全国
- 蔡司泽锐:库存单光镜片也能拥有定制级性能
- 盗龄医生AI万炁堂:万百万博士携手诺奖得主兰迪·谢克曼 带领万众实现健康财富双赢
- 特别报道:曾辉受聘为中尼文化交流使者
- 2024美丽修行校园行 传递美妆新理念
- 严谨!抗衰小金棒用户实验报告出炉,优思益抗衰赛道再证实力
- 舒尔美:以创新之力领航医疗压缩赛道 2025踏上高质量发展新征程
- “崂山新象——陈忠洲书画精品展”在太原美术馆开展
- 电子制造产业联盟屹博杯全国电子制造行业技能大赛顺利举办
- Constellation Brands Repositions Wine and Spirits Business to a Portfolio of Exclusively Higher-Grow
- 明星的宠儿“FILTERS滤镜之谜”面膜的背后究竟是什么?
- A new prize for the Monaco Energy Boat Challenge to encourage sustainable yachting
- 十年磨一剑 出海有领航—天下女人国际论坛全新升级 锻造中国女性领航者大会
- Minimum Deposit Casinos 分析中美贸易战对全球在线博彩业的影响
- 武汉葳蕤繁祉百货有限公司时尚生活馆为消费者提供了多元化生活方式
- 世贸通美国移民:又一批EB5投资人I-829仅35天获批,秘诀是什么?
- 青先草~自然健康食中来,绿色发展新选择
- 龙岩外墙彩绘手绘艺术公司团队【美佳彩绘】
推荐
-
新增供热能力3200万平方米 新疆最大热电联产项目开工 昨天(26日),新疆最大的热电联产项目—&md 资讯
-
国足13次出战亚洲杯首次小组赛0进球 北京时间1月23日消息,2023亚洲杯小组 资讯
-
看新东方创始人俞敏洪如何回应董宇辉新号分流的? (来源:中国证券报) 东方甄选净利润大幅下滑 资讯
-
大家一起关注新疆乌什7.1级地震救援见闻 看到热气腾腾的抓饭马上就要出锅、村里大家 资讯
-
海南大学生返校机票贵 有什么好的解决办法吗? 近日,有网友在“人民网领导留言板&rdqu 资讯
-
一个“江浙沪人家的孩子已经不卷学习了”的新闻引发议论纷纷 星标★ 来源:桌子的生活观(ID:zzdshg) 没 资讯
-
透过数据看城乡居民医保“含金量” 缴费标准是否合理? 记者从国家医保局了解到,近期,全国大部分地区 资讯
-
男子“机闹”后航班取消,同机旅客准备集体起诉 1月4日,一男子大闹飞机致航班取消的新闻登上 资讯
-
周星驰新片《少林女足》在台湾省举办海选,吸引了不少素人和足球爱好者前来参加 周星驰新片《少林女足》在台湾省举办海选,吸 资讯
-
奥运冠军刘翔更新社交账号晒出近照 时隔473天更新动态! 2月20日凌晨2点,奥运冠军刘翔更新社交账号晒 资讯